Wedding Planning and Management: Consultancy for Diverse Clients (Paperback)
  • Wedding Planning and Management: Consultancy for Diverse Clients (Paperback)
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Wedding Planning and Management: Consultancy for Diverse Clients (Paperback)

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£46.99
Paperback 524 Pages / Published: 20/12/2013
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Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice.

Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways:

Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy.Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines.New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments.

The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.

Publisher: Taylor & Francis Ltd
ISBN: 9780415644457
Number of pages: 524
Weight: 1520 g
Dimensions: 260 x 180 x 33 mm
Edition: 2nd New edition


MEDIA REVIEWS
"This is one of the best and most complete event management textbooks printed today. This text is the definitive resource for wedding planning education and contains many elements that are excellent resources for event management in general. The authors have done an admirable job in revising this text in addition to updated statistics and research materials, technology impacts and social media's influence on events, legislation issues, and the global economy have been added. Overall, I believe this to be a book that all academics studying events, students interested in a career in the event industry and professionals working the industry should have as a resource." - Professor, Kenneth F. Backman, Ph.D, Editor-in Chief, Event Management: An International Journal, Department of Parks, Recreation and Tourism Management, Clemson University

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