Web Marketing for the Music Business (Paperback)
  • Web Marketing for the Music Business (Paperback)
zoom

Web Marketing for the Music Business (Paperback)

(author)
£31.99
Paperback 304 Pages / Published: 18/12/2012
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:

* Setting up your website and website design

* Selecting your domain name and host

* Using HTML, Java, widgets, Flash, and RSS to charge up your website

New! * Using search engine optimization (SEO) methods for the best search engine rankings

New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

* Monitoring site traffic and using analytic tools

* Adding audio and video to your site

* Choosing and using commercial download services

* Creating and managing an online store

* Finding your market online

* Creating a mobile website and mobile media campaign

Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.

Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.

This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

Publisher: Taylor & Francis Ltd
ISBN: 9780240823706
Number of pages: 304
Weight: 522 g
Dimensions: 235 x 191 x 23 mm
Edition: 2nd New edition

You may also be interested in...

Mid-Century Ads
Added to basket
£15.00
Hardback
Branding For Dummies
Added to basket
Kotler On Marketing
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Hooked
Added to basket
£12.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
The Challenger Sale
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
Contagious
Added to basket
£9.99
Paperback
Cashvertising
Added to basket
£11.99
Paperback
The Rise of the Platform Marketer
Added to basket
Marketing For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket

Please sign in to write a review

Your review has been submitted successfully.