Visit our Christmas Gift Finder
We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement (Paperback)
  • We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement (Paperback)
zoom

We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement (Paperback)

(author)
£13.99
Paperback 304 Pages / Published: 27/04/2017
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

Feminism has hit the big time. Once a dirty word brushed away with a grimace, "feminist" has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyonce. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what's long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces.

But what does it mean when social change becomes a brand identity? Feminism's splashy arrival at the center of today's media and pop-culture marketplace, after all, hasn't offered solutions to the movement's unfinished business. Planned Parenthood is under sustained attack, women are still paid 77 percent-or less-of the man's dollar, and vicious attacks on women, both on- and offline, are utterly routine.

Andi Zeisler, a founding editor of Bitch Media, draws on more than twenty years' experience interpreting popular culture in this biting history of how feminism has been co-opted, watered down, and turned into a gyratory media trend. Surveying movies, television, advertising, fashion, and more, Zeisler reveals a media landscape brimming with the language of empowerment, but offering little in the way of transformational change. Witty, fearless, and unflinching, We Were Feminists Once is the story of how we let this happen, and how we can amplify feminism's real purpose and power.

Publisher: INGRAM PUBLISHER SERVICES US
ISBN: 9781610397735
Number of pages: 304
Dimensions: 218 x 139 x 21 mm

You may also be interested in...

What Would Boudicca Do?
Added to basket
£9.99   £7.99
Hardback
The Skills
Added to basket
£16.99
Hardback
Becoming
Added to basket
£25.00   £12.50
Hardback
Bloody Brilliant Women
Added to basket
£20.00   £16.99
Hardback
The Unwomanly Face of War
Added to basket
Women & Power
Added to basket
£6.99
Paperback
Good Night Stories for Rebel Girls
Added to basket
Stories for Boys Who Dare to be Different
Added to basket
Free the Tipple
Added to basket
Work Like a Woman
Added to basket
£12.99
Hardback
Let Her Fly
Added to basket
£14.99
Hardback
The Descent of Man
Added to basket
We Should All Be Feminists
Added to basket
Good Night Stories For Rebel Girls 2
Added to basket
Eve Was Shamed
Added to basket
£20.00   £16.99
Hardback
Women Who Run With The Wolves
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.