During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner, which was supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
Publisher: University of Nebraska Press
Number of pages: 312
Dimensions: 229 x 152 mm
"Hirshon skillfully captures perhaps the most colorful story in hockey history. Benefiting from original interviews with NHL players, We Want Fish Sticks takes readers on the ice and into the locker room for the stranger-than-fiction moments that defined the mid-1990s New York Islanders."-Keith Jones, hockey studio analyst for NBC Sports -- Keith Jones
"A great behind-the-scenes look at one of history's most (in)famous team designs and an excellent primer on team design in general. Essential reading for any fan of uniforms, logos, and sports aesthetics."-Paul Lukas, ESPN.com columnist and founder of Uni Watch -- Paul Lukas
"With We Want Fish Sticks, Hirshon captured what was one of the most unique stories in sports amidst what was an amazing era for hockey in New York."-Jason Schott, Brooklyn Fans -- Jason Schott * Brooklyn Fans *
"This part in Islanders history couldn't have been more accurately documented. It was easily the most uncomfortable time for players and, with Mike Milbury at the helm, simply embarrassing. I thoroughly enjoyed reading the thoughts behind the changing of the brand. I now have a better understanding of the decision process. Clearly there needed to be much more dialogue on such an important change and how it would affect the Islanders' image."-Mick Vukota, New York Islanders franchise leader in penalty minutes -- Mick Vukota
"For readers who are interested in sports branding as well as hockey history, this is a must read."-Guy Who Reviews Sports Books * Guy Who Reviews Sports Books *
You may also be interested in...
Would you like to proceed to the App store to download the Waterstones App?
Or, add to basket, pay online, collect in as little as 2 hours, subject to availability.