Your Waterstones card is changing, introducing...
TELL ME MORE
We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too (Paperback)
  • We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too (Paperback)
zoom

We Interrupt This Newscast: How to Improve Local News and Win Ratings, Too (Paperback)

(author), (author), (author), (author), (author), (author)
£21.99
Paperback 244 Pages / Published: 30/04/2007
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

Publisher: Cambridge University Press
ISBN: 9780521691543
Number of pages: 244
Weight: 350 g
Dimensions: 234 x 156 x 14 mm


MEDIA REVIEWS
"The book... is We Interrupt This Newscast. ... Get it. Read it. And maybe, most important, buy a copy for your boss." Charles Gibson, ABC News, from his Paul White address to RTNDA, 2006
"Finally, someone has collected the data to prove what I have always believed: you don't have to dumb down the news to get more viewers. The authors show conclusive evidence that if TV journalism is good, good ratings will follow. If enough news directors will just read this book, TV news could be changed forever and for the better." Bob Schieffer, CBS News and Distinguished Professor, Texas Christian University
"We Interrupt This Newscast exposes the conventional wisdom of TV newsgathering and newscast production for what it is, a collection of myths. Give a copy to every person in your newsroom and every person in your promotion department, and hope that your competitors never know it exists." Jim Boyer, WHO-TV, Des Moines
"All of us who have devoted our careers to local news should celebrate We Interrupt This Newscast. The authors marshal compelling analysis and data to demonstrate that local news can survive and prosper if it focuses on well told local stories that deal with important ideas and issues." Mike Devlin, WFAA-TV, Dallas
"At last, here is powerful evidence that explodes the pervasive myth that serious political broadcasts are money-losers. This landmark book, with its guidelines for producing appealing information-rich local news, may well stop the steady slide of local news into civic irrelevance. We Interrupt This Newscast is a clarion call for much-needed reforms, grounded in the realities of America's news business." Doris Graber, University of Illinois at Chicago
"We Interrupt This Newscast is must reading for everyone in local news-print and broadcast alike-and for any citizen or student who cares about the future of news in their community. Through compelling evidence and analysis, the authors demonstrate how and why audiences reward quality journalism and why short-term thinking about profits is a lousy long-term ratings strategy." Thomas E. Patterson, Harvard University

You may also be interested in...

Rock Stars Stole my Life!
Added to basket
Blood and Sand
Added to basket
£9.99
Paperback
Manufacturing Consent
Added to basket
Muckraker
Added to basket
£8.99
Paperback
Commando
Added to basket
£12.99
Paperback
The News Machine
Added to basket
£12.99
Paperback
Photography: A Very Short Introduction
Added to basket
Hitch 22
Added to basket
£11.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Facts are Sacred
Added to basket
£20.00
Hardback
Black Like Me
Added to basket
Waugh in Abyssinia
Added to basket
£12.99
Paperback
Soccer War
Added to basket
£8.99
Paperback
Under the Wire
Added to basket
£9.99
Paperback
In Harm's Way
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.