Wally Olins: The Brand Handbook (Hardback)
  • Wally Olins: The Brand Handbook (Hardback)
zoom

Wally Olins: The Brand Handbook (Hardback)

(author)
£12.95
Hardback 112 Pages / Published: 02/06/2008
  • In stock online

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Publisher: Thames & Hudson Ltd
ISBN: 9780500514085
Number of pages: 112
Weight: 480 g
Dimensions: 220 x 168 x 15 mm


MEDIA REVIEWS
'Provides insights that books many times its length fail to provide' - Professional Manager
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times

You may also be interested in...

The Fire Engine That Disappeared
Added to basket
Contagious
Added to basket
£9.99
Paperback
The Sell
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
Selling For Dummies
Added to basket
£12.99
Paperback
The Trusted Advisor
Added to basket
Positioning: The Battle for Your Mind
Added to basket
The Challenger Sale
Added to basket
Hooked
Added to basket
£12.99
Hardback
Build a Brand in 30 Days
Added to basket
Essentials of Marketing
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing Management, Global Edition
Added to basket
Marketing For Dummies
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback

Please sign in to write a review

Your review has been submitted successfully.