Wally Olins: The Brand Handbook (Hardback)
  • Wally Olins: The Brand Handbook (Hardback)
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Wally Olins: The Brand Handbook (Hardback)

(author)
£12.95
Hardback 112 Pages
Published: 02/06/2008
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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.

Publisher: Thames & Hudson Ltd
ISBN: 9780500514085
Number of pages: 112
Weight: 480 g
Dimensions: 220 x 168 mm


MEDIA REVIEWS

'Provides insights that books many times its length fail to provide' - Professional Manager

'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business

'A genuinely compelling history of branding' - Sunday Times

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