Von der Offline- zur Online-Kommunikation
  • Von der Offline- zur Online-Kommunikation
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Von der Offline- zur Online-Kommunikation

(author), (foreword), (foreword), (foreword), (foreword)
£60.17
Mixed media product 286 Pages / Published: 25/11/2005
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Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824408214
Number of pages: 286
Weight: 500 g
Dimensions: 244 x 170 x 15 mm
Edition: 2005 ed.

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