Von der Offline- zur Online-Kommunikation
  • Von der Offline- zur Online-Kommunikation
zoom

Von der Offline- zur Online-Kommunikation

(author), (foreword), (foreword), (foreword), (foreword)
£60.17
Mixed media product 286 Pages / Published: 25/11/2005
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst. Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824408214
Number of pages: 286
Weight: 500 g
Dimensions: 244 x 170 x 15 mm
Edition: 2005 ed.

You may also be interested in...

Social Media Engagement For Dummies
Added to basket
Raving Fans!
Added to basket
£7.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
How Brands Grow
Added to basket
£22.50
Hardback
DotCom Secrets
Added to basket
£11.95
Paperback
Life's A Pitch
Added to basket
Marketing For Dummies
Added to basket
Hooked
Added to basket
£12.99
Hardback
Key Person of Influence
Added to basket
The Sell
Added to basket
£14.99
Paperback
Brilliant Selling
Added to basket
£12.99
Paperback
The Sales Bible, New Edition
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.