
Volkswagen Beetle - Shire Library (Paperback)
Richard Copping (author)
£8.99
Paperback
64 Pages
Published: 10/09/2014
Published: 10/09/2014
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.
Publisher: Bloomsbury Publishing PLC
ISBN: 9780747814474
Number of pages: 64
Weight: 170 g
Dimensions: 210 x 149 x 3 mm
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