Visualizing Marketing: From Abstract to Intuitive (Hardback)
  • Visualizing Marketing: From Abstract to Intuitive (Hardback)
zoom

Visualizing Marketing: From Abstract to Intuitive (Hardback)

(author)
£49.99
Hardback 126 Pages / Published: 27/12/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.


Publisher: Springer International Publishing AG
ISBN: 9783319480268
Number of pages: 126
Weight: 2838 g
Dimensions: 210 x 148 x 10 mm
Edition: 1st ed. 2017

You may also be interested in...

Strategic Marketing
Added to basket
£49.99
Paperback
Selling
Added to basket
DK
£5.99
Paperback
Marketing in easy steps
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Marketing For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
Inside Her Pretty Little Head
Added to basket
Hegarty on Creativity
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
The Economist: Marketing for Growth
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
The Economist: Marketing
Added to basket
Contagious
Added to basket
£8.99
Paperback
The Sell
Added to basket
£14.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.