We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Visual Merchandising for Fashion - Basics Fashion Management (Paperback)
  • Visual Merchandising for Fashion - Basics Fashion Management (Paperback)

Visual Merchandising for Fashion - Basics Fashion Management (Paperback)

,
£23.99
Paperback Published: 02/01/2014
  • Not in our warehouse

We're not sure if we can get this, please contact customer services

This product is only available to collect in store.

  • This item has been added to your basket
Click & Collect From your local shop

How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. Examples are used to highlight and amplify the theoretical narratives existing in consumer spaces and their representations. Interviews provide invaluable advice from all levels of industry. When designing, producing or installing a visual merchandising concept, this book will encourage you to generate individual and self directed designs - this is the ultimate visual guide to merchandising for fashion.

Publisher: Bloomsbury Publishing PLC
ISBN: 9782940496129

You may also be interested in...

Your review has been submitted successfully.

View your review