Vertrauensbildung in Kundenbeziehungen - Schriftenreihe Der Hhl - Leipzig Graduate School of Management (Paperback)
  • Vertrauensbildung in Kundenbeziehungen - Schriftenreihe Der Hhl - Leipzig Graduate School of Management (Paperback)
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Vertrauensbildung in Kundenbeziehungen - Schriftenreihe Der Hhl - Leipzig Graduate School of Management (Paperback)

(author)
£84.50
Paperback 288 Pages / Published: 23/09/2003
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Alexander Lorbeer untersucht, wie Kundenbeziehungen entstehen und sich entwickeln; wie sich Vertrauen in den Kontext von Kundenbeziehungen einordnen lasst und welchen Stellenwert es hat; welches die wesentlichen Determinanten der Vertrauensbildung sind; wie sich Vertrauen im Zeitablauf einer Beziehung entwickelt und welche Implikationen sich fur das Marketing ableiten lassen.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824478637
Number of pages: 288
Weight: 374 g
Dimensions: 210 x 148 x 15 mm
Edition: 2003 ed.

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