Ts&Cs apply
Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science (Hardback)
  • Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science (Hardback)
zoom

Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis - Contributions to Management Science (Hardback)

(author)
£69.99
Hardback 149 Pages
Published: 18/12/2014
  • We can order this from the publisher

UK delivery within 3-4 weeks

Important information: this item can only be delivered to a UK address. More information
  • This item has been added to your basket

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies' decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers' advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies' advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.

Publisher: Springer International Publishing AG
ISBN: 9783319116259
Number of pages: 149
Weight: 3849 g
Dimensions: 235 x 155 x 11 mm
Edition: 2015 ed.

You may also be interested in...

A Beautiful Mind
Added to basket
£12.99
Paperback
Graph Algorithms
Added to basket
£28.99
Paperback
The Compleat Strategyst
Added to basket
Combinatorial Optimization
Added to basket
Primer In Game Theory, A
Added to basket
A Course in Game Theory
Added to basket
Introduction to Game Theory
Added to basket
Games and Mathematics
Added to basket
Theory of Games and Economic Behavior
Added to basket
Games and Decisions
Added to basket
Game Theory
Added to basket
£50.00
Hardback

Please sign in to write a review

Your review has been submitted successfully.