Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers (Paperback)Diederich Bakker (author)
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Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Number of pages: 273
Weight: 3849 g
Dimensions: 210 x 148 x 17 mm
Edition: 2015 ed.
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