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Vermarktung Industrieller Dienstleistungen - Information - Organisation - Produktion (Paperback)
  • Vermarktung Industrieller Dienstleistungen - Information - Organisation - Produktion (Paperback)
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Vermarktung Industrieller Dienstleistungen - Information - Organisation - Produktion (Paperback)

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£93.00
Paperback 330 Pages / Published: 28/08/2003
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Peter Downar untersucht, wie servicebasierte Fabrikleistungen durch verschiedene Geschaftsmodelle gemass dem Prinzip "structure follows process follows strategy" optimal in die Geschaftsstrategie des Gesamtunternehmens integriert werden konnen und wie sie fur eine effiziente Vermarktung organisatorisch zu unterstutzen sind.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824479030
Number of pages: 330
Weight: 430 g
Dimensions: 210 x 148 x 18 mm
Edition: 2003 ed.

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