Value Creation of Firm-Established Brand Communities 2010 (Paperback)
  • Value Creation of Firm-Established Brand Communities 2010 (Paperback)
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Value Creation of Firm-Established Brand Communities 2010 (Paperback)

(author), (foreword)
£57.99
Paperback 211 Pages / Published: 11/12/2009
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Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783834921239
Number of pages: 211
Weight: 283 g
Dimensions: 210 x 148 x 12 mm
Edition: 2010 ed.

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