Value Creation of Firm-Established Brand Communities 2010 (Paperback)
  • Value Creation of Firm-Established Brand Communities 2010 (Paperback)

Value Creation of Firm-Established Brand Communities 2010 (Paperback)

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£57.99
Paperback Published: 11/12/2009
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Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783834921239

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