WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category
WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition)
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts.
Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans.
This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.
Publisher: Kogan Page Ltd
Number of pages: 328
Weight: 519 g
Dimensions: 233 x 156 x 18 mm
Edition: 2nd Revised edition
"Valuable Content Marketing goes beyond words and lofty vision. It tells you what to do. In a landscape growing increasingly crowded by noise, this gets you to a higher ground."--Chris Brogan "CEO Owner Media Group "
"Valuable Content Marketing is just that...valuable! It is destined to be a modern marketing classic. Buy this book before your competitors do or you will be sorry!"--Lee Frederikson "Managing Partner at Hinge Marketing "
"Valuable Content Marketing is a breath of fresh air in a world full of self-proclaimed gurus and experts. No snakeoil here, just clear explanations of the how and the what and the why of engaging with prospects and clients. It is the first common sense, practical book that helps people apply digital to their businesses in an honest and straightforward manner."--Robert Craven "Founder of the Director's Centre, author of Grow Your Digital Agency "