The CD-ROM is part of Learning for Change, an integrated collection of courses developed by Fahamu in conjunction with the University of Oxford.Objectives. The objective of the CD-ROM is to promote the effective use of the internet for advocacy, through the development of online research skills and the creation of effective online resources. In addition, the CD-ROM will help you critique existing internet research and advocacy materials.When you have completed this CD-ROM you will be able to: identify target groups of an advocacy campaign; list the desired outcomes of an advocacy campaign; assess the impact of an advocacy campaign; and, plan an advocacy campaign using both online and offline resources. In addition, the CD-ROM teaches you how to: draft basic press releases and action alerts; create an online petition; create a basic web resource integrating several online tools; and, critically analyse and assess both strengths and weaknesses of an assigned internet research and advocacy case study.
Publisher: Pambazuka Press
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