Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising - Kulturwissenschaftliche Werbeforschung 3 (Paperback)Erika Grodzki (author)
Paperback 188 Pages / Published: 01/12/2002
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Publisher: Peter Lang AG
Number of pages: 188
Weight: 260 g
Dimensions: 210 x 148 mm
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