Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity.
Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.
Publisher: University of Pennsylvania Press
Number of pages: 264
Weight: 461 g
Dimensions: 235 x 155 x 18 mm
"Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive."-Robert Gottlieb, New York Observer
"Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere."-Valerie Steele, Fashion Institute of Technology
"In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment. . . . A fun, punchy book."-Publishers Weekly
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