Updating Your Company's Marketing Strategy: Leading CMOs on Examining the Effectiveness of Current Campaigns, Implementing New Initiatives, and Ensuring Alignment with Corporate Objectives - Inside the Minds (Paperback)Aspatore Books (compiler)
Paperback Published: 29/02/2008
- Not available
Updating Your Companys Marketing Strategy is an authoritative, insiders perspective on the key steps and tactics top marketers employ to review and revise their marketing plans to yield profitable results. Featuring marketing executives representing some of the top companies in the nation, Updating Your Companys Marketing Strategy provides best practices for performing strategy reviews at all stages. From performing a comprehensive review of the current strategy to identifying areas for updates to implementing new initiatives, these authors walk through how best to interpret the impetus for changeand then leverage it to impact profitability. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to effective strategy renovation, which begins with the secret to marketing success today: knowing your customerand your competitor.
Publisher: Cengage Learning, Inc
Weight: 91 g
Dimensions: 206 x 137 x 13 mm
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