Up and Out of Poverty: The Social Marketing Solution (Hardback)
  • Up and Out of Poverty: The Social Marketing Solution (Hardback)
zoom

Up and Out of Poverty: The Social Marketing Solution (Hardback)

(author), (author)
£21.99
Hardback 368 Pages / Published: 09/07/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.

Publisher: Pearson Education (US)
ISBN: 9780137141005
Number of pages: 368
Weight: 620 g
Dimensions: 232 x 156 x 27 mm

You may also be interested in...

The Great Crash 1929
Added to basket
Capital
Added to basket
£8.99
Paperback
The Wealth of Nations
Added to basket
The Invisible Hand
Added to basket
£4.99
Paperback
The Economics Book
Added to basket
DK
£17.99
Hardback
This Changes Everything
Added to basket
The Great Degeneration
Added to basket
Superfreakonomics
Added to basket
Guns, Germs And Steel
Added to basket
£10.99   £8.99
Paperback
Too Big to Fail
Added to basket
The Road to Serfdom
Added to basket
£15.99
Paperback
Poor Economics
Added to basket
£9.99
Paperback
AQA A-level Economics Book 1
Added to basket
Why Nations Fail
Added to basket
£12.99   £9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.