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Unsafe Thinking: How to be Creative and Bold When You Need It Most (Paperback)Jonah Sachs (author)
*Financial Times Business Book of the Month*
Safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There's just one problem with it: in a world of constant change, it ultimately lets us down.
In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals - from the maverick Google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city's traffic problem - are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. And he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
'An array of fresh insights on creativity, motivation and staying in "flow".' Daniel H. Pink, author of Drive and To Sell Is Human
'An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals
'A blazingly original book . . . Destined to become a classic.' Mary Karr, author of The Liars' Club
'Practical and truly entertaining . . . A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious
Number of pages: 256
Weight: 338 g
Dimensions: 234 x 153 x 19 mm
In his fascinating new book Unsafe Thinking, the journalist and expert on story telling and creativity, Jonah Sachs, talks about how companies can be so focused on the consensus and the tried and tested that they lose sight of a great opportunity . . . Sachs has practical tips for success. * Forbes *
Argues that now is not the time to play it safe. -- What CEOs Are Reading * Management Today *
Challenging received wisdom is clearly not easy, especially when that involves standing up to your superiors, or looking stupid in front of your peers. But the greatest benefits of courage are, Sachs argues, to be found in challenging yourself. -- Management Today
An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose. -- Adam Grant, author of ORIGINALS
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