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Understanding the Business of Global Media in the Digital Age (Paperback)
  • Understanding the Business of Global Media in the Digital Age (Paperback)
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Understanding the Business of Global Media in the Digital Age (Paperback)

(author), (author)
£36.99
Paperback 270 Pages / Published: 17/10/2017
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This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Publisher: Taylor & Francis Ltd
ISBN: 9781138688988
Number of pages: 270
Weight: 499 g
Dimensions: 235 x 191 mm


MEDIA REVIEWS

"With its examples from the digital media giants, and case studies from around the world, Lee and Jin have successfully updated the media business textbook for a global, digital age. This book sets the benchmark for the next generation of media economics and management studies." -Terry Flew, Queensland University of Technology

"This clearly-written and thoroughly engaging book offers a comprehensive guide to the complex world of global media industries. Revealing the often-hidden histories, theories, economics, politics, cultures, technologies and labor relations behind increasingly international and digital communication systems, Lee and Jin have crafted a vital resource for the classroom that media students and teachers alike will find enlightening and enjoyable to read." -Victor Pickard, Annenberg School of Communication, University of Pennsylvania

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