Understanding Media Users: From Theory to Practice (Paperback)
  • Understanding Media Users: From Theory to Practice (Paperback)
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Understanding Media Users: From Theory to Practice (Paperback)

(author)
£32.99
Paperback 232 Pages / Published: 29/08/2008
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Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Publisher: John Wiley and Sons Ltd
ISBN: 9781405155670
Number of pages: 232
Weight: 346 g
Dimensions: 231 x 157 x 13 mm

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