Understanding Marketing: Expert Solutions to Everyday Challenges - Pocket Mentor (Paperback)
  • Understanding Marketing: Expert Solutions to Everyday Challenges - Pocket Mentor (Paperback)

Understanding Marketing: Expert Solutions to Everyday Challenges - Pocket Mentor (Paperback)

£8.99
Paperback Published: 01/02/2010
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The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing

Publisher: Harvard Business Review Press
ISBN: 9781422128923

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