Understanding Marketing - Harvard Pocket Mentor (Paperback)Press (compiler)
Paperback 96 Pages / Published: 16/02/2010
- Publisher out of stock
The latest volume in the series: Understanding Marketing Businesses soar when everyone in the organization adopts a marketing mind-set?an awareness of who the company's customers are, what they want, and how the organization can serve them profitably. But marketing's a big subject. How might you demystify it for yourself and your group if you don't have a marketing background? This volume provides the concepts and examples you need. You'll learn how to: -Define a target market -Identify and understand your toughest competitors -Develop a marketing strategy that lays out "the four Ps": product, promotion, pricing, and "place" (distribution) -Test new product or service ideas with customers -Get the most from relationship marketing
Publisher: Harvard Business Review Press
Number of pages: 96
Weight: 154 g
Dimensions: 178 x 127 x 17 mm
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