We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)
  • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Paperback)

,
£19.99
Paperback Published: 03/03/2012
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Check availability At your local shop

Digital marketing now represents 25 per cent of the marketing spend in the UK and this is predicted to move to 50 per cent or higher within the next three years. "Understanding Digital Marketing" looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. "Understanding Digital Marketing" deals with every key topic in detail, including: search marketing, social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, "Understanding Digital Marketing" provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Publisher: Kogan Page Ltd
ISBN: 9780749464271

You may also be interested in...

Your review has been submitted successfully.

View your review