Find your perfect holiday reading
Understanding Business in the Global Economy: A Multi-Level Relationship Approach (Paperback)
  • Understanding Business in the Global Economy: A Multi-Level Relationship Approach (Paperback)
zoom

Understanding Business in the Global Economy: A Multi-Level Relationship Approach (Paperback)

(author)
£55.99
Paperback 424 Pages / Published: 15/11/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.
This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Publisher: Macmillan Education UK
ISBN: 9780230241572
Number of pages: 424
Weight: 719 g
Dimensions: 246 x 189 x 20 mm
Edition: 1st ed. 2016

You may also be interested in...

The Smartest Guys in the Room
Added to basket
The Concise 33 Strategies of War
Added to basket
Good To Great
Added to basket
£21.99
Hardback
Barbarians At The Gate
Added to basket
Zero to One
Added to basket
£9.99
Paperback
The Obstacle is the Way
Added to basket
Mastery
Added to basket
£15.99
Paperback
The Firm
Added to basket
£10.99
Paperback
Business Adventures
Added to basket
£12.99
Paperback
What You See Is What You Get
Added to basket
What Money Can't Buy
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback
The Business Book
Added to basket
DK
£18.99
Hardback
The Snowball
Added to basket
£16.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.