Ultimate Guide to Pay-Per-Click Advertising - Ultimate (Paperback)
  • Ultimate Guide to Pay-Per-Click Advertising - Ultimate (Paperback)
zoom

Ultimate Guide to Pay-Per-Click Advertising - Ultimate (Paperback)

(author)
£14.99
Paperback 240 Pages / Published: 03/04/2014
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

Publisher: Entrepreneur Press
ISBN: 9781599185347
Number of pages: 240
Weight: 596 g
Dimensions: 254 x 204 x 20 mm
Edition: Second Edition

You may also be interested in...

Bitcoin For Dummies
Added to basket
£15.99
Paperback
Who Owns The Future?
Added to basket
Velocity
Added to basket
£12.99
Paperback
Content is Currency
Added to basket
£19.99
Paperback
Google AdWords For Dummies
Added to basket
The Curve
Added to basket
£9.99
Paperback
BTEC Level 3 National IT Student Book 1
Added to basket
Wildcat Currency
Added to basket
Jab, Jab, Jab, Right Hook
Added to basket
Get Up to Speed with Online Marketing
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.