Twentieth Century Limited: Industrial Design in America, 1925-1939 - American Civilization (Hardback)
  • Twentieth Century Limited: Industrial Design in America, 1925-1939 - American Civilization (Hardback)
zoom

Twentieth Century Limited: Industrial Design in America, 1925-1939 - American Civilization (Hardback)

(author)
£63.00
Hardback 264 Pages / Published: 02/01/2001
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
In the late 1920s, "streamlined" became the term businessmen used to described new models that were easier to produce as well as those that met with less sales resistance than older products. Illustrating this concept with streamlined objects from soup cans to the Chrysler building, Jeffrey Meikle's classic book, "Twentieth Century Limited", celebrates the birth of the industrial design profession from 1925-1939. This second edition includes a new preface and improved photographic reproduction. Commercial artists who answered the call of business Walter Dorwin Teague, Norman Bel Geddes, Henry Dreyfuss, and Raymond Loewy the best known among them were pioneers who envisioned a coherent machine-age environment in which life would be clean, efficient, and harmonious.Working with new materials chrome, stainless steel, Bakelite plastic they created a streamlined expressionist style which reflected the desire of the Depression-era public for a frictionless, static society. Appliances such as Loewy's Coldspot refrigerator "set a new standard" (according to the advertisements), and its usefulness extended to the way it improved the middle-class consumer's taste for sleek new products. Profusely illustrated with 150 photographs, "Twentieth Century Limited" pays tribute to the industrial designers and the way they transformed American culture; a generation after its initial publication, this book remains the best introduction to the subject. The new edition will fascinate anyone interested in art, architecture, technology, and American culture of the 1930s. Jeffrey L. Meikle is Professor of American Studies and Art History and Chair of the Department of American Studies at the University of Texas at Austin.

Publisher: Temple University Press,U.S.
ISBN: 9781566398923
Number of pages: 264
Weight: 875 g
Dimensions: 254 x 178 x 20 mm
Edition: 2nd Revised edition

You may also be interested in...

Product Design(Portfolio Series)
Added to basket
Drawing for Product Designers
Added to basket
Hans J. Wegner
Added to basket
Materials for Design
Added to basket
The Language of Things
Added to basket
Decorative Art 70s
Added to basket
Research Methods for Product Design
Added to basket
Kaws
Added to basket
£35.00
Hardback
Ordinary Made Extraordinary
Added to basket
Steampunk Bible
Added to basket
£18.99
Hardback
Design: A Very Short Introduction
Added to basket
Surf Craft
Added to basket
£25.00
Hardback
Badass - Making Users Awesome
Added to basket
The Watch Book
Added to basket
£50.00
Hardback

Please sign in to write a review

Your review has been submitted successfully.