Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic: Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets - Working Paper S. 2003-25 (Paperback)
  • Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic: Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets - Working Paper S. 2003-25 (Paperback)

Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic: Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets - Working Paper S. 2003-25 (Paperback)

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Paperback Published: 01/02/2004
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Publisher: University of Birmingham
ISBN: 9780704424500

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