If you market a product, service, or idea in any business, industry or organization, you must read
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Publisher: John Wiley and Sons Ltd
Number of pages: 224
Weight: 410 g
Dimensions: 233 x 157 x 21 mm
it is hard to disagree with anything the authors say.
Financial Times Thursday 4th September 2008
"...it has a lot of very relevant business examples...I highly recommend this book to anyone" (Journal of Innovation Management, July 2009)