Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web (Hardback)Donatella Padua (author)
Hardback 231 Pages / Published: 31/07/2012
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Publisher: Palgrave Macmillan
Number of pages: 231
Weight: 455 g
Dimensions: 216 x 140 x 20 mm
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