Transforming Type: New Directions in Kinetic Typography (Paperback)
  • Transforming Type: New Directions in Kinetic Typography (Paperback)
zoom

Transforming Type: New Directions in Kinetic Typography (Paperback)

(author)
£24.99
Paperback 128 Pages / Published: 18/12/2014
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image. In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

Publisher: Bloomsbury Publishing PLC
ISBN: 9780857856333
Number of pages: 128
Weight: 295 g
Dimensions: 246 x 189 x 8 mm


MEDIA REVIEWS
This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors. -- Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum, USA
Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways. -- Andrew Byrom, California State University, USA

You may also be interested in...

The Art of Colour Mixing
Added to basket
Harry Potter - A History of Magic
Added to basket
About Looking
Added to basket
£9.99
Paperback
Francis Bacon in Your Blood
Added to basket
Koh-I-Noor
Added to basket
£9.99
Paperback
How to Read Paintings
Added to basket
£10.99
Paperback
Rice's Language of Buildings
Added to basket
Left Bank
Added to basket
£9.99
Paperback
Frida
Added to basket
£12.99
Paperback
Landskipping
Added to basket
£9.99
Paperback
The Sterling Submachine Gun
Added to basket
Fox 8
Added to basket
£9.99
Hardback
Viking Warrior vs Anglo-Saxon Warrior
Added to basket
International Football Kits True Colours
Added to basket
How To Read Castles
Added to basket
The G3 Battle Rifle
Added to basket

Please sign in to write a review

Your review has been submitted successfully.