Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.
In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
Publisher: Bloomsbury Publishing PLC
Number of pages: 128
Weight: 295 g
Dimensions: 246 x 189 x 8 mm
This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors. -- Ellen Lupton, Curator, Cooper Hewitt, Smithsonian Design Museum, USA
Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways. -- Andrew Byrom, California State University, USA