Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Trading the Fruits of the Land: Horticultural Marketing of the Land - Routledge Revivals (Hardback)
  • Trading the Fruits of the Land: Horticultural Marketing of the Land - Routledge Revivals (Hardback)
zoom

Trading the Fruits of the Land: Horticultural Marketing of the Land - Routledge Revivals (Hardback)

(author)
£90.00
Hardback 249 Pages / Published: 05/06/2019
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

First published in 1997, this volume contributes to the knowledge for the trade of vegetables, fruits and tubers (so-called horticultural commodities). As African policy makers try to keep pace with new developments in private food trade, they require knowledge of the structures of private trade systems and the factors that govern their long-term development.

The study analyses the structure and development of horticultural marketing channels in Kenya. It is based primarily on surveys of some 500 farmers in four districts and 750 horticultural traders in 18 market places. Commercial horticultural farmers, domestic traders, export traders, agents, facilitators, marketing cooperatives and processors are all reviewed. The study devotes special attention to the efficiency of collecting wholesalers, and to the development of rural assembly markets. It develops a model which can elucidate vertical differentiation processes in the Kenyan horticultural channels.

The analyses show that marketing channel theory can be of great relevance to the developing world. The proposed vertical differentiation model can aid in predicting future changes in horticultural marketing systems, in Kenya as well as in other African countries.

Publisher: Taylor & Francis Ltd
ISBN: 9781138364431
Number of pages: 249
Weight: 649 g
Dimensions: 245 x 170 mm

You may also be interested in...

The New Silk Road
Added to basket
Jealousy of Trade
Added to basket
£24.95
Paperback
The International Trade Pocketbook
Added to basket
Forces of the Hanseatic League
Added to basket
International Economics
Added to basket
Understanding Global Trade
Added to basket
A Splendid Exchange
Added to basket
Free Trade under Fire
Added to basket
A Brief History of Tea
Added to basket
The Silk Road in World History
Added to basket
Import / Export Kit For Dummies
Added to basket
Time to Say No
Added to basket
£8.00
Paperback
No God but Gain
Added to basket
World On Fire
Added to basket
£9.99
Paperback
Power and Plenty
Added to basket
£42.00
Paperback

Please sign in to write a review

Your review has been submitted successfully.