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Trade Fair Design Annual 2017/18 (Paperback)
  • Trade Fair Design Annual 2017/18 (Paperback)
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Trade Fair Design Annual 2017/18 (Paperback)

(editor), (editor)
£60.00
Paperback 336 Pages / Published: 01/11/2017
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Current brand communication is increasingly moving towards real-digital narratives. Storytelling plays a major role in this, as well as the type of communication. Particularly at trade fairs, personal discussion is still the key aspect of every presentation. With this edition of the Trade Fair Design Annual, the authors present a series of successful examples of trans-media storytelling, attaching particular importance to the accomplished use of means of communication. What is decisive, however, is the exceptional design of the overall presentation, which can add communicative and therefore informative value for the exhibitor, as well as provide an emotional experience for the visitors.

Publisher: AVEdition
ISBN: 9783899862713
Number of pages: 336
Dimensions: 310 x 230 mm

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