Tourism SMES, Service Quality and Destination Competitiveness (Hardback)
  • Tourism SMES, Service Quality and Destination Competitiveness (Hardback)
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Tourism SMES, Service Quality and Destination Competitiveness (Hardback)

(editor), (editor)
£93.99
Hardback 400 Pages / Published: 09/06/2005
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This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Publisher: CABI Publishing
ISBN: 9780851990118
Number of pages: 400
Weight: 1016 g
Dimensions: 244 x 172 x 31 mm

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