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Tourism Marketing: An Asia-Pacific Perspective (Paperback)
  • Tourism Marketing: An Asia-Pacific Perspective (Paperback)
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Tourism Marketing: An Asia-Pacific Perspective (Paperback)

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£65.99
Paperback 448 Pages / Published: 12/02/2008
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Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90% of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketing organisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decision making approaches to branding, positioning and segmentation the philosophy of integrated marketing communications performance metrics

Publisher: John Wiley and Sons Ltd
ISBN: 9780470814901
Number of pages: 448
Weight: 908 g
Dimensions: 243 x 180 x 28 mm

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