Tourism and Hospitality Marketing (Paperback)Sharron Dickman (author)
Paperback 438 Pages / Published: 07/10/1999
- Not available
Examines contemporary marketing theory and practice in the travel industry. This book reflects the challenges of marketing Australian tourism products and is aimed at all students studying for careers in tourism and hospitality.
Publisher: Oxford University Press Australia
Number of pages: 438
Weight: 660 g
Dimensions: 229 x 153 mm
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