This comprehensive and easy-to-understand textbook is specifically designed to meet the needs of students of Tourism and Travel Management who aspire to be successful tourism professionals.
Written in an accessible style and offering clear and pragmatic guidance, Tour Leadership and Management is the outcome of the authors' academic experience coupled with their interaction with numerous professionals and stakeholders from the tourism and hospitality industry. This unique textbook covers a wide array of tasks, responsibilities and practices of tour leadership using industry-related examples, varied case studies and numerous interactive illustrations.
The book's practice- oriented approach and dedicated focus on the techniques of tour management makes it an essential training tool that fills the existing content gap. It will benefits everyone who hopes to master the art of tour leadership and management and take it up as a profession.
* Collection of several real-time caselets exemplifying situations that professional tour managers face during their day-to-day functioning.
* Practical orientation with Indian examples, hands-on exercises and industry insights.
* Extensive illustrations for an interesting and engaging read.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 336
Dimensions: 241 x 184 mm
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