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Total R & D Management: Strategies and Tactics for 21st Century Healthcare Manufacturers (Hardback)
  • Total R & D Management: Strategies and Tactics for 21st Century Healthcare Manufacturers (Hardback)
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Total R & D Management: Strategies and Tactics for 21st Century Healthcare Manufacturers (Hardback)

(author)
£225.00
Hardback 672 Pages / Published: 15/04/1998
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Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R&D, the crucial topic of creativity and innovation, and the differences and similarities between general management and R&D management. He covers R&D resources, organizational structures, internal and external environments, R&D interface with other functions, objectives and adaptation, and integration of strategies. It includes coverage of the new R&D dimension of pharmacoeconomics and a full discussion of the regulatory environment impacting the present and future of R&D.

Publisher: Taylor & Francis Inc
ISBN: 9781574910711
Number of pages: 672
Weight: 1338 g
Dimensions: 254 x 178 x 36 mm

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