Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage - Advances in E-Business Research (Hardback)Yurdagul Meral (editor)
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Publisher: IGI Global
Number of pages: 370
Dimensions: 279 x 216 mm
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