Tofu Tiger: The Marketing Plan (CD-ROM)David Waller (author)
CD-ROM Published: 16/11/2003
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Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format. It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file. In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.
Publisher: McGraw-Hill Education
Dimensions: 49 x 49 mm
Edition: 2nd edition
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