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Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980 (Paperback)Elizabeth Crisp Crawford (author)
When the Tobacco Institute, the organisation that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue. Although student newspapers are the main focus of this book, tobacco's presence on campus permeated more than just the student paper. Cigarette brands were promoted at football games, on campus radio and through campus representatives and promotional items were placed on campus in locations such as university stores and the student union.
Publisher: McFarland & Co Inc
Dimensions: 254 x 178 mm
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