To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others (Paperback)Daniel H. Pink (author)
- Not available
Publisher: Canongate Books Ltd
Number of pages: 272
Weight: 184 g
Dimensions: 198 x 129 x 17 mm
Provocative and fascinating -- Malcolm Gladwell * * on Drive * *
A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch * * New York Post * *
Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead * * Forbes * *
Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East * * The Observer * *
Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ... Drive will make you rethink everything you do to motivate yourself and those around you -- Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY
Pink is clear and thoughtful - he sells his arguments beautifully * * Evening Standard * *
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