The Testaments out now
TM: The Untold Stories Behind 29 Classic Logos (Paperback)
  • TM: The Untold Stories Behind 29 Classic Logos (Paperback)
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TM: The Untold Stories Behind 29 Classic Logos (Paperback)

(author)
£28.00
Paperback 224 Pages / Published: 04/08/2014
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TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man. Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Publisher: Laurence King Publishing
ISBN: 9781780671659
Number of pages: 224
Weight: 1390 g
Dimensions: 279 x 223 x 25 mm

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