Tim Cook: The Genius Who Took Apple to the Next Level (Paperback)
  • Tim Cook: The Genius Who Took Apple to the Next Level (Paperback)
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Tim Cook: The Genius Who Took Apple to the Next Level (Paperback)

(author)
£14.99
Paperback 320 Pages / Published: 18/04/2019
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The first biography of Apple's CEO, Tim Cook

'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com.

Publisher: Penguin Books Ltd
ISBN: 9780241348208
Number of pages: 320
Weight: 420 g
Dimensions: 233 x 153 x 24 mm


MEDIA REVIEWS

Praise for Leander Kahney

Inside Steve's Brain
A USA Today Best Business Book of 2008

'A rich, essential read for [fans] to get inside Jobs's head and discover what makes Apple insanely great.' - USA Today

'Enjoyable, well-written, very informative, and, most important, up to date... a unique approach, about [Jobs], from someone as steeped in Apple's culture and history as Kahney.' -CNet

'A detailed, concept-oriented blow-by-blow look at Apple's CEO and what makes him tick.' -Macworld

Jony Ive
A New York Times bestseller

'An adulating biography of Apple's left-brained wunderkind, whose work continues to revolutionize modern technology.' -Kirkus Reviews

'Kahney takes us inside the creation of these memorable objects.' -The Wall Street Journal

-- .
A praise-filled yet also critical one-decade performance report on Apple CEO Tim Cook * Kirkus Reviews *

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