In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.
Publisher: Fitness Information Technology, Inc, U.S. ISBN: 9781935412205 Number of pages: 198 Weight: 358 g Dimensions: 255 x 180 x 13 mm
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