This Is Vegan Propaganda: (& Other Lies the Meat Industry Tells You) (Hardback)

'Ed has used his vast knowledge regarding meat and dairy production to create a must read book for everyone, vegan and non-vegan alike. His arguments are compelling and grounded in facts and logic. This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) presents an indisputable case for veganism and shows us that there is a far better way of feeding the planet. An eye-opening book of our time.' - Moby

'Everything you wanted to know about veganism but were afraid to ask. Ed offers a clear insight into the ethical debate around veganism for vegans and non-vegans alike. He explores why the word 'vegan' inspires strong emotions and challenges all of us, whatever our dietary choices, to be aware of the decisions we are making. Ed's approach is to bring logic, philosophy and understanding to a debate that too often descends into chaos. Essential reading.' - Matt Haig

'If you're looking to learn about veganism from a source that is grounded, truthful and thoroughly knowledgeable, This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) is the first place to go. Ed manages to be compassionate towards people and unsparing about the details of how we exploit animals, and will prompt you to look yourself in the eye and confront your own complicity in humanity's broken relationship with the animal kingdom. His skills of communication are unparalleled and he will teach any aspiring activist how to share their message in a way that reaches and affects people, and opens their minds to adopting a vegan lifestyle.' - Evanna Lynch

'In this book, Ed shows us exactly how we violate our own values and beliefs every single time we eat animals and animal products. As an academic, I was deeply impressed with his logic, sound reasoning and knowledge. This kind of book has been needed for a very long time; it bridges the gap between theorists and the public audience, leaving us stunned by the truth and hopeful for the future.' - Dr Sparsha Saha, Lecturer in the Department of Government, Harvard University