Your Waterstones card is changing, introducing...
TELL ME MORE
This is P.R.: Realities of Public Relations (Hardback)
  • This is P.R.: Realities of Public Relations (Hardback)
zoom

This is P.R.: Realities of Public Relations (Hardback)

(author), (author)
£30.99
Hardback Published: 11/11/1995
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.

Publisher: Cengage Learning, Inc
ISBN: 9780534228903
Weight: 1043 g
Dimensions: 241 x 190 mm
Edition: 6th Revised edition

You may also be interested in...

Fundraising Management
Added to basket
Public Affairs in Practice
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
On Purpose
Added to basket
£19.99
Paperback
Internal Communications
Added to basket
100 Great PR Ideas
Added to basket
£8.99
Paperback
Evaluating Public Relations
Added to basket
Brand Vandals
Added to basket
£12.99
Paperback
Brilliant PR
Added to basket
£10.99
Paperback
The PR Professional's Handbook
Added to basket
Public Relations: The Basics
Added to basket
Public Relations
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.