This text, the most comprehensive in the field, presents the overall view that through professional research, application or theory and appropriate ethical practice, public relations is an essential management function and social force. Following an overview and definition of public relations (discussing its various functions), its history and future trends, subsequent chapters cover research, theory, ethics, and law, as well as tactics and channels, campaigns and cases.
Publisher: Cengage Learning, Inc
Weight: 1043 g
Dimensions: 241 x 190 mm
Edition: 6th Revised edition
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