This is Marketing: You Can't Be Seen Until You Learn To See (Paperback)
  • This is Marketing: You Can't Be Seen Until You Learn To See (Paperback)
zoom

This is Marketing: You Can't Be Seen Until You Learn To See (Paperback)

(author)
1 Review Sign in to write a review
£14.99
Paperback 288 Pages / Published: 15/11/2018
  • 5+ in stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

Publisher: Penguin Books Ltd
ISBN: 9780241370148
Number of pages: 288
Weight: 353 g
Dimensions: 234 x 153 x 21 mm


MEDIA REVIEWS
Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way -- The Financial Times Book of the Month * The Financial Times *

You may also be interested in...

Brilliant Selling
Added to basket
£12.99
Paperback
Velocity
Added to basket
£16.99
Paperback
Build a Brand in 30 Days
Added to basket
Hooked
Added to basket
£12.99
Hardback
The Sales Bible, New Edition
Added to basket
Contagious
Added to basket
£9.99
Paperback
Marketing Genius
Added to basket
£14.99
Hardback
How to Sell Anything to Anybody
Added to basket
Growth Hacker Marketing
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing in easy steps
Added to basket
The Challenger Sale
Added to basket
A Technique for Producing Ideas
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
Hypnotic Writing
Added to basket
£13.99
Paperback
SPIN (R) -Selling
Added to basket
£22.99
Paperback

“"You can't be seen until you learn to see"”

This isn't a book about how to do marketing, it's a book about how to properly think about marketing. If that isn't what you want, this book is not for you.

Marketing is not about 'making'... More

Paperback edition
Helpful? Upvote 41

Please sign in to write a review

Your review has been submitted successfully.